The new year is coming , as a girl , do you want to change your old handbags? Do you want to buy a new ,fashion ,charming handbag? I think the answer is absolutely “Yes”! But which brand will you choose? If I were you ,I will choose Mulberry! 2011 Mulbery Handbags new arrivals can add temperament, charming,personality and even confidence to you!
At the beginning I will introduce some background about Mulberry.Created by Roger Saul, the Mulberry brand was inspired by Roger’s vision of a luxury brand echoing traditional rustic English pursuits such as hunting, fishing and shooting.
In 1971, Roger Saul decided to go into business using the £500 he had received as a 21st birthday present for capital. His father suggested he sell Christmas trees or donkeys. Instead, Saul, and his mother, Joan, founded a company making leather goods in their garage.
Although a quiet-spoken man, Saul was full of enthusiasm and it was this that became the driving force behind Mulberry. The company drew inspiration for its designs from what was quintessentially English as well as eccentric. “Mulberry whiffs of all sorts of things,” as Saul explained in a 1993 Times article. “A certain integrity, a certain reserve, definitely a humourous eccentricity. Quality unquestionably, and perhaps even a little bit aristocratic. People expect that from an English branded product, but you must not be afraid to laugh at yourself.”
The company set up headquarters in Shepton Mallet, Somerset, and pulled together a factory workforce of local residents. Other factories in nearby Chilcompton and Walton followed and Mulberry added to its collections of accessories and introduced ready-to-wear items. By the early 1990s, Mulberry was a known entity and in 1991, it added its “At Home” range of interior designs, the precursor of its Home Division. By 1992, the company was drawing in revenues of £50 million.
In 1996, Mulberry opened new stores in Heathrow Airport and Tokyo. These duty-free shops joined the company’s other successful duty-free operations in Germany and Denmark. Mulberry also entered into an exclusive distribution agreement with Moonbat Company Limited, one of Japan’s largest fashion accessory companies, to import Mulberry’s full range of accessories and ready-to-wear products. In May, it sold shares on the Alternative Investment Market, a part of the London stock exchange reserved for newer companies. Sales in Mulberry’s retail division climbed 26 percent in 1996, while sales in its home division rose 50 percent. The company as a whole enjoyed a profit of £1.7 million.In 2004, it entered into a partnership with Bergdorf Goodman and opened its first U.S. store. It also set plans to expand into Japan, Asia, and the United States in 2005. It began wholesale distribution to selected Japanese shops in 2005 by signing agreements with Mitsui & Co. and Sanki Shoji Co. When in 2005, Mulberry won the British Fashion Council award for accessory designer of the year for the first time in its history, the honor seemed to bode well for its future.
Mulberry bags are made from the finest materials available. Snake skin, alligator and even Ostrich skin are used to create the perfect leather handbag. And it is perhaps the perfect marriage of fashion and practicability appealing to women for it’s feminine, subtle design yet the bag also considers today’s working lifestyle and consequently the Bayswater bag possesses many compartments and pockets. They are quintessentially English and owning a Mulberry bag makes a particular statement about your fashion style and sense.
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